Biography

Mr Controversial – Bad Choices Make Good Stories.

Mr Controversial – Bad Choices Make Good Stories. Original Artwork

A 30 something London based Artist who transforms vintage imagery. Previously relegated to the past, he brings it back to life. Indeed using oil paint and relatable captions that tell comical, satirical and sometimes dark stories.

The Familiar Surprise

He plays with the concept of ‘The Familiar Surprise’. You’ve not seen this image before presented in this way but it reminds you of something familiar. Consequently, he creates Imagery that elicits an emotional response. Additionally it triggers a nostalgic or dark memory, packaged in satirical, relatable captions and quotes.

Professional Experience in Advertising

Ultimately drawing from his professional experience in the advertising industry. Historically working on campaigns for a variety of brands, his work is born out of a passion for crafting engaging visual communication and marketing psychology. Ultimately understanding the science behind the things we buy, buy into and /or share. Along with personal frustrations of a social media obsessed world.

Relatability, shareability and storytelling are the foundations of his own artwork and no longer Ad campaigns for brands.

“Each piece should be instantly relatable to the viewer. As if you have stumbled upon something that hits the nail on the head of your own everyday life, making the ordinary extraordinary & hilariously absurd.

I want to create art that speaks to people on a personal level, (the inner you) as if I know something about them that nobody else does. If you don’t look at my art and think ‘OMG that’s so true’ or ‘That’s SOOO me, I can relate’ and if you aren’t blown away by the aesthetic in the imagery and oil paint… then I haven’t bloody done my job!”

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