Sam Toft has created an exclusive collection featuring her now infamous characters, “The Mustard’s”, Ernest Hemingway Mustard and his dear lady wife Violet along with their much loved eccentric friends and pets. Using her own idiomatic techniques, Sam depicts a seaside world of faded ice-cream colours where the breeze is always blowing and life is utterly delicious.

Sam Toft met Mr Mustard many years ago. He was walking briskly along the Prom in Brighton with a noticeably reluctant little white dog on the end of a long string. They struck up a conversation and found they had so much in common including an enduring love of Welsh Rarebit, toffee mint humbugs and dogs of most shapes and sizes. They agreed right then and there that Sam could be his Official Picture Maker and this is how she makes her living: drawing him in pictures, colouring them in and trying not to go over the lines. In the wonderful world they have created, Ernest Hemmingway Mustard, professional tuneless hummer and part-time hurricane predictor lives in a not-so-damp basement flat with his dear lady wife Violet and Doris their grumpy and rather portly Jack Russell Terrier. Sam follows their adventures along the Prom and across the globe. She works from her seaside studio using oil pastels, coloured inks, steel pen nibs, pencil dust, old tooth brushes as well as her innovative fingers and thumbs technique.